Interfloor’s investment in manufacturing and logistics has paid off with a dramatic improvement in stock availability and deliveries throughout the peak season. The business has invested over £3m in a range of initiatives to increase output to cope with both the significant increase in demand between October and December, and the company’s longer term sales growth plans.
Gary Cowley, Interfloor sales director, says “It’s critically important for our customers that we can meet the demands of the peak season in the UK. We’ve invested in increasing our output and we now hold much higher stock levels. This meant that we were able to meet all customer demand throughout peak without any changes to our normal deliveries and without having to impose an unfair cut-off for orders. This improvement in customer service ensured we were able to fully support our customers in helping them maximise their sales over this key trading period.”
Interfloor’s customers have been very positive. John Marshall, from JEM Carpets in South Lanarkshire, said “Interfloor’s service has been fantastic throughout the year, especially at Christmas. Their drivers and sales team were very helpful.” Neil Hubbard, from W J Aldiss in Norwich, said “I was delighted with Interfloor’s service. Their service was excellent and it enabled me to support my customers at a very crucial time of the year…it was a breath of fresh air.”